The online property industry has not evolved in over a decade and is still a pay-to-list classifieds based industry. Properties are shown to you in the way that portals are paid to show you, not by how you want to see them. The more they are paid, they higher up properties appear in the search results. This isn’t what consumers want or even want agents want as they want to get in front of the right audience, not just any audience.
Soho is changing the game by not only being a free property listing platform, but also by allowing you to choose what properties you want to see and how you want to see them. We have 100,000+ properties listed on the platform already and almost 500,000 users a month, growing quickly in 2021.