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Make a different and create a positive impact as our Brand Marketing Manager!

Brand Marketing Manager
Full-time

on 2018-10-18

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Make a different and create a positive impact as our Brand Marketing Manager!

Full-time
Full-time

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What we do

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through more than 7,700 points of sale, including more than 2,500 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 26,500 people worldwide of whom more than 13,200 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2017, PANDORA’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).

Why we do

PANDORA’s mission – then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable. Like the story of PANDORA.

How we do

The PANDORA story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local Danish jeweler to a world-leading international jewelry company, with sales in more than 100 countries.

As a new team member

As the Brand Marketing Manager for South East Asia, you will be responsible for driving and optimizing the execution of our brand strategy and marketing activities across the cluster. You will in cooperation with the wider APAC marketing team and the local market teams directly influence the yearly marketing calendar, campaign execution and results. Reporting into the SEA Head of Marketing, you will be a key interface between the SEA Markets and the regional marketing team, ensuring all SEA needs are met to optimize our brand’s potential and marketing activities to deliver our financial targets. You will be tasked to: • Be responsible for the planning and execution of the global brand strategy & campaign toolkits across all channels and in the cluster • Develop and deploy local market BTL/ brand activations campaigns across the cluster • Consolidating and reviewing market commercial planning templates and campaign post-evaluations • Ensure compliance to global brand DNA, vision and mission • Onboard, cascade and manage cluster markets with all relevant marketing information • Coordinate and support cluster markets with their requirements • Influence and align the PR strategy and toolkits between the regional office and your local PR managers including program support, evaluation and consolidating performance. • Monitor and optimize SEA’s aligned set of marketing KPI’s and evaluate brand and campaign performance across touch points and markets You must have: • Minimum 5 years’ experience in a global marketing senior role either client or agency • Degree in Marketing or Mass Communications • Extensive experience with international branding in a regional office or a leading market, preferable within SEA • Strong data and analysis skills • Detailed knowledge of key marketing channels including digital, social media, PR, brand marketing and e-commerce • Good understanding of media trends, spend and performance • Persuasive communication skills – articulate and confident • Passionate about keeping abreast on retail marketing with focus on digital, consumer trends, omni-channel • Strong presenter who can engage/influence stakeholders • Collaborative ways of working and leadership skills If you feel you have the relevant skills set and are interested in the position, then we’d love to hear from you. Click on "Want to Visit" to apply!

What we do

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through more than 7,700 points of sale, including more than 2,500 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 26,500 people worldwide of whom more than 13,200 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2017, PANDORA’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).

Why we do

PANDORA’s mission – then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why we celebrate these moments. That is why we say these moments are unforgettable. Like the story of PANDORA.

How we do

The PANDORA story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local Danish jeweler to a world-leading international jewelry company, with sales in more than 100 countries.

As a new team member

As the Brand Marketing Manager for South East Asia, you will be responsible for driving and optimizing the execution of our brand strategy and marketing activities across the cluster. You will in cooperation with the wider APAC marketing team and the local market teams directly influence the yearly marketing calendar, campaign execution and results. Reporting into the SEA Head of Marketing, you will be a key interface between the SEA Markets and the regional marketing team, ensuring all SEA needs are met to optimize our brand’s potential and marketing activities to deliver our financial targets. You will be tasked to: • Be responsible for the planning and execution of the global brand strategy & campaign toolkits across all channels and in the cluster • Develop and deploy local market BTL/ brand activations campaigns across the cluster • Consolidating and reviewing market commercial planning templates and campaign post-evaluations • Ensure compliance to global brand DNA, vision and mission • Onboard, cascade and manage cluster markets with all relevant marketing information • Coordinate and support cluster markets with their requirements • Influence and align the PR strategy and toolkits between the regional office and your local PR managers including program support, evaluation and consolidating performance. • Monitor and optimize SEA’s aligned set of marketing KPI’s and evaluate brand and campaign performance across touch points and markets You must have: • Minimum 5 years’ experience in a global marketing senior role either client or agency • Degree in Marketing or Mass Communications • Extensive experience with international branding in a regional office or a leading market, preferable within SEA • Strong data and analysis skills • Detailed knowledge of key marketing channels including digital, social media, PR, brand marketing and e-commerce • Good understanding of media trends, spend and performance • Persuasive communication skills – articulate and confident • Passionate about keeping abreast on retail marketing with focus on digital, consumer trends, omni-channel • Strong presenter who can engage/influence stakeholders • Collaborative ways of working and leadership skills If you feel you have the relevant skills set and are interested in the position, then we’d love to hear from you. Click on "Want to Visit" to apply!
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What happens after you apply?

  1. ApplyClick "Want to Visit"
  2. Wait for a reply
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  4. Meet up

Company info

38 Beach Road, #34-12, South Beach Tower, Singapore 189767