As the Brand Marketing Manager for South East Asia, you will be responsible for driving and optimizing the execution of our brand strategy and marketing activities across the cluster. You will in cooperation with the wider APAC marketing team and the local market teams directly influence the yearly marketing calendar, campaign execution and results.
Reporting into the SEA Head of Marketing, you will be a key interface between the SEA Markets and the regional marketing team, ensuring all SEA needs are met to optimize our brand’s potential and marketing activities to deliver our financial targets.
You will be tasked to:
• Be responsible for the planning and execution of the global brand strategy & campaign toolkits across all channels and in the cluster
• Develop and deploy local market BTL/ brand activations campaigns across the cluster
• Consolidating and reviewing market commercial planning templates and campaign post-evaluations
• Ensure compliance to global brand DNA, vision and mission
• Onboard, cascade and manage cluster markets with all relevant marketing information
• Coordinate and support cluster markets with their requirements
• Influence and align the PR strategy and toolkits between the regional office and your local PR managers including program support, evaluation and consolidating performance.
• Monitor and optimize SEA’s aligned set of marketing KPI’s and evaluate brand and campaign performance across touch points and markets
You must have:
• Minimum 5 years’ experience in a global marketing senior role either client or agency
• Degree in Marketing or Mass Communications
• Extensive experience with international branding in a regional office or a leading market, preferable within SEA
• Strong data and analysis skills
• Detailed knowledge of key marketing channels including digital, social media, PR, brand marketing and e-commerce
• Good understanding of media trends, spend and performance
• Persuasive communication skills – articulate and confident
• Passionate about keeping abreast on retail marketing with focus on digital, consumer trends, omni-channel
• Strong presenter who can engage/influence stakeholders
• Collaborative ways of working and leadership skills
If you feel you have the relevant skills set and are interested in the position, then we’d love to hear from you. Click on "Want to Visit" to apply!