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Be a part of the Grab Family as our Senior Manager of Consumer Wallet Marketing!

Senior Manager of Consumer Wallet Marketing
Full-time

on 2018-10-04

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29 requested to visit

Be a part of the Grab Family as our Senior Manager of Consumer Wallet Marketing!

Full-time
Full-time

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What we do

Grab is one of Southeast Asia’s leading superapp that provides everyday services such as mobility, deliveries (food, packages, groceries), mobile payments and financial services to millions of Southeast Asians. Grab aims to use technology to empower its communities and elevate the quality of life for everyone.

Why we do

Mission 1. Trust that you will have a safe ride Travel with confidence knowing that Grab’s top priority is your safety. From driver safety training and vehicle safety checks, to personal accident insurance coverage for all our drivers and passengers and government partnerships to promote safety, you know we have your back. 2. Take the transport option that fits your need We put freedom in your hands. The most transport options, at every price point, with comfort, speed and affordability – you can have it all at the touch of a button. 3. Let us take care of you We believe that a sustainable business is one that improves the lives of the people it touches – passengers, drivers, employees, governments and society at large.

How we do

Life at Grab is all about positive disruption – and yes, crazy days are part of that package too. Still, that’s never stopped a Grabber from having fun. In fact, it’s what keeps us motivated to shake things up further. Life as a Grabber means succeeding in a culture of passion and innovation. We are hungry to make a difference, and recognise that good decisions often come from the heart. We are humbled by our communities, and are proud to serve them with honour. We come from all over the world, united by a common goal to make life better everyday for our users. If you share our mission of Driving Southeast Asia Forward, apply to be part of the team today!

As a new team member

We’re looking for a seasoned consumer marketing leader to head up a new team within the GrabPay marketing organisation. Consumer wallet marketing is a new team that will be tasked with driving traction for the GrabPay wallet amongst consumers across Southeast Asia. You and your team will be tasked with devising the integrated marketing strategies to drive mass consumer adoption and usage for the wallet across all kinds of payments use cases. You will be doing: - Functional -- Drive go-to-market strategy for launching the consumer wallet across Southeast Asia, working in partnership with country marketing teams for roll-out. -- Create integrated marketing playbooks for all aspects of marketing the consumer wallet – GTM, launch, acquisition, usage, value proposition and communications. -- Devise data-driven strategies for rolling out new wallet use cases to consumers. -- Work closely with the brand team on the brand positioning and framework for the GrabPay wallet and deliver communications and initiatives that amplify that narrative. -Customer -- Act as the primary customer advocate for the wallet consumer partner with consumer insights team to glean consumer needs and work through the GrabPay organization to ensure these needs are met whether through tech, operations or communications initiatives. -- Work with product marketing and consumer insights to identify the most relevant consumer audiences for the wallet, and the value proposition that meets their daily needs. Turn these insights into action by then building out consumer marketing strategies. - Financial -- Analyze GrabPay marketing spend efficiency across our 6 markets and make recommendations for future spend allocation. -People -- Lead a small team of seasoned regional marketers who devise marketing strategies and work with countries to roll out campaigns. -- Build and nurture a world-class marketing team that is agile, data-driven and puts customers first. You must have: - Genuinely integrated marketer who is familiar with how to drive growth through a combination of offline and online channels, amplifying a strong communications narrative. - Ambidextrous marketer who is equally comfortable with analyzing transaction growth as they are judging creative work. - Strong appreciation for business models in the payments, retail and e-commerce space with a keen interest in how marketing can have an impact. - Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning - Track record of launching big impact campaigns in brand and product marketing that drive business growth - Data-driven and insights-based – you match an adeptness for numbers with a curiosity for why consumers behave a certain way. - Creative flair – whilst you are not a creative director, you have a strong vision of how to influence consumer psyches through rational and emotional communications. - Deep understanding of Southeast Asian media landscapes and consumer segments. - International and SEA regional experience in academic or professions will be appreciated.​ Are you also enthusiatic to succeed in an ambiguous, fast-moving and ever-changing? Has a positive and resilient attitude? Then this is the role for you. Click on "Want To Visit" Today! Don't forget to brush up your Wantedly profile too!

What we do

Grab is one of Southeast Asia’s leading superapp that provides everyday services such as mobility, deliveries (food, packages, groceries), mobile payments and financial services to millions of Southeast Asians. Grab aims to use technology to empower its communities and elevate the quality of life for everyone.

Why we do

Mission 1. Trust that you will have a safe ride Travel with confidence knowing that Grab’s top priority is your safety. From driver safety training and vehicle safety checks, to personal accident insurance coverage for all our drivers and passengers and government partnerships to promote safety, you know we have your back. 2. Take the transport option that fits your need We put freedom in your hands. The most transport options, at every price point, with comfort, speed and affordability – you can have it all at the touch of a button. 3. Let us take care of you We believe that a sustainable business is one that improves the lives of the people it touches – passengers, drivers, employees, governments and society at large.

How we do

Life at Grab is all about positive disruption – and yes, crazy days are part of that package too. Still, that’s never stopped a Grabber from having fun. In fact, it’s what keeps us motivated to shake things up further. Life as a Grabber means succeeding in a culture of passion and innovation. We are hungry to make a difference, and recognise that good decisions often come from the heart. We are humbled by our communities, and are proud to serve them with honour. We come from all over the world, united by a common goal to make life better everyday for our users. If you share our mission of Driving Southeast Asia Forward, apply to be part of the team today!

As a new team member

We’re looking for a seasoned consumer marketing leader to head up a new team within the GrabPay marketing organisation. Consumer wallet marketing is a new team that will be tasked with driving traction for the GrabPay wallet amongst consumers across Southeast Asia. You and your team will be tasked with devising the integrated marketing strategies to drive mass consumer adoption and usage for the wallet across all kinds of payments use cases. You will be doing: - Functional -- Drive go-to-market strategy for launching the consumer wallet across Southeast Asia, working in partnership with country marketing teams for roll-out. -- Create integrated marketing playbooks for all aspects of marketing the consumer wallet – GTM, launch, acquisition, usage, value proposition and communications. -- Devise data-driven strategies for rolling out new wallet use cases to consumers. -- Work closely with the brand team on the brand positioning and framework for the GrabPay wallet and deliver communications and initiatives that amplify that narrative. -Customer -- Act as the primary customer advocate for the wallet consumer partner with consumer insights team to glean consumer needs and work through the GrabPay organization to ensure these needs are met whether through tech, operations or communications initiatives. -- Work with product marketing and consumer insights to identify the most relevant consumer audiences for the wallet, and the value proposition that meets their daily needs. Turn these insights into action by then building out consumer marketing strategies. - Financial -- Analyze GrabPay marketing spend efficiency across our 6 markets and make recommendations for future spend allocation. -People -- Lead a small team of seasoned regional marketers who devise marketing strategies and work with countries to roll out campaigns. -- Build and nurture a world-class marketing team that is agile, data-driven and puts customers first. You must have: - Genuinely integrated marketer who is familiar with how to drive growth through a combination of offline and online channels, amplifying a strong communications narrative. - Ambidextrous marketer who is equally comfortable with analyzing transaction growth as they are judging creative work. - Strong appreciation for business models in the payments, retail and e-commerce space with a keen interest in how marketing can have an impact. - Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning - Track record of launching big impact campaigns in brand and product marketing that drive business growth - Data-driven and insights-based – you match an adeptness for numbers with a curiosity for why consumers behave a certain way. - Creative flair – whilst you are not a creative director, you have a strong vision of how to influence consumer psyches through rational and emotional communications. - Deep understanding of Southeast Asian media landscapes and consumer segments. - International and SEA regional experience in academic or professions will be appreciated.​ Are you also enthusiatic to succeed in an ambiguous, fast-moving and ever-changing? Has a positive and resilient attitude? Then this is the role for you. Click on "Want To Visit" Today! Don't forget to brush up your Wantedly profile too!
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    1. ApplyClick "Want to Visit"
    2. Wait for a reply
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    4. Meet up

    Company info

    Founded on 06/2012

    6,000 members