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Rachel Soh
HR and Admin Manager.
Kristin Liu
ATX Trading Pte Ltd's members
Selectable
Rachel Soh
Selectable
Kristin Liu
HR and Admin Manager.
What we do
"The End-to-End Architects of Modern Lifestyle Brands."
ATX Group is a diversified group with a 30-year legacy in manufacturing, trading, and technology. While we are industry leaders in OEM/ODM shoe manufacturing and Supply Chain Management, our heart beats for our Lifestyle Division.
We don't just build products; we build brands. From our own footwear label "both" to other international brands, we manage the entire lifecycle: product development, patented rubber technology research, logistical management, and AI-driven brand operations.
In Singapore, Hong Kong, and Japan, we are currently scaling our digital frontier—using AI to revolutionize how fashion is discovered and sold online.
Why we do
"Empowering Growth Through the Fusion of Tradition and Tech."
We believe that the future of lifestyle brands lies in the synergy between "Craft" and "Code."
For 30 years, we have mastered the physical—patenting floatable rubber and anti-slip technology with Japan’s top trading houses. Now, we are mastering the digital. We do what we do because we want to empower every individual associated with us—from the workers in our factories to the digital strategists in our offices.
Our mission is to ensure that the heritage of quality manufacturing isn't lost in the digital age, but rather amplified by it. We are building the infrastructure so that a brand born today can leverage 30 years of supply chain wisdom and the latest AI technology to reach the world.
How we do
"Scientific Methods, Global Mindsets, Local Execution."
Our competitive advantage is built on a "Vertical Ecosystem" that bridges the physical and digital worlds:
Leading-Edge R&D: We don't just use materials; we invent them. Our R&D teams focus on the latest technologies in high-performance polymers, anti-slip rubber, and sustainable textiles. By integrating advanced biomechanical research into our production, we ensure every product is scientifically superior.
The Lifestyle Digital Engine: We are currently building a high-performance team to manage our online presence. We use AI-driven traffic management and algorithmic merchandising to represent our brands on the digital platforms including 3rd-party platforms like Amazon, Rakuten, and Tmall.
Trilingual Operations: Our multicultural team (fluent in Japanese, English, and Chinese) manages complex P&L, supply chains, and online customer experiences across borders.
Culture of Ownership: We are a "Par-Excellence" organization. We value meticulousness and the courage to take on challenges.
As a new team member
At ATX Group, we have spent 30 years mastering the physical world for world-class footwear. However, the landscape for brand discovery is changing. In 2026, SEO is no longer enough. We are looking for a pioneer to lead our transition into the era of Search Generative Experience (SGE) and AI-driven discovery.
We need a strategist who can ensure our brands are the ones cited, recommended, and discovered by AI agents and next-gen search engines.
Your mission is to build the "Digital Growth Engine" for our Lifestyle Division. This is not just about keywords; it is about Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Brand Intelligence. To ensure the brand is consistently discoverable, citable, and authoritative across AI platforms and search environments.
Own the AI Search Frontier:
- Develop and execute strategies to maximize brand visibility on AI-native search platforms (ChatGPT Search, Perplexity, Gemini, etc.).
Architect Visual Discovery:
- Implement AI-driven visual search strategies to capture "high-intent" traffic from platforms like Pinterest Lens, Google Lens, and Instagram.
Algorithmic Merchandising:
- Work with our sales and marketing teams to automate product sorting and recommendations based on real-time AI trends.
Scale Content with Intelligence:
- Lead the "Human-in-the-loop" workflow to produce high-quality, high-ranking content using Generative AI tools.
Bridge the Region:
- Collaborate with our teams in Singapore, China, Hong Kong, and Tokyo to localize AI growth strategies for different search ecosystems.
You are the one with
The "Hybrid" Mindset:
- You know how make data meet growth
Tech-Fluent:
- You understand RAG (Retrieval-Augmented Generation), vector search, and how LLMs process brand information.
Experience:
- You have managed significant digital traffic or e-commerce growth, ideally in the fashion or lifestyle sector.
Passion for Innovation:
- You are excited by the challenge of taking a company with a deep manufacturing heritage and making it a digital leader.
Multicultural Communication:
- You thrive in an environment where Japanese precision meets Singaporean speed. (Bonus points if you are bilingual/trilingual).
Call or visit us if you are excited to learn more.
What we do
"The End-to-End Architects of Modern Lifestyle Brands."
ATX Group is a diversified group with a 30-year legacy in manufacturing, trading, and technology. While we are industry leaders in OEM/ODM shoe manufacturing and Supply Chain Management, our heart beats for our Lifestyle Division.
We don't just build products; we build brands. From our own footwear label "both" to other international brands, we manage the entire lifecycle: product development, patented rubber technology research, logistical management, and AI-driven brand operations.
In Singapore, Hong Kong, and Japan, we are currently scaling our digital frontier—using AI to revolutionize how fashion is discovered and sold online.
Why we do
"Empowering Growth Through the Fusion of Tradition and Tech."
We believe that the future of lifestyle brands lies in the synergy between "Craft" and "Code."
For 30 years, we have mastered the physical—patenting floatable rubber and anti-slip technology with Japan’s top trading houses. Now, we are mastering the digital. We do what we do because we want to empower every individual associated with us—from the workers in our factories to the digital strategists in our offices.
Our mission is to ensure that the heritage of quality manufacturing isn't lost in the digital age, but rather amplified by it. We are building the infrastructure so that a brand born today can leverage 30 years of supply chain wisdom and the latest AI technology to reach the world.
How we do
"Scientific Methods, Global Mindsets, Local Execution."
Our competitive advantage is built on a "Vertical Ecosystem" that bridges the physical and digital worlds:
Leading-Edge R&D: We don't just use materials; we invent them. Our R&D teams focus on the latest technologies in high-performance polymers, anti-slip rubber, and sustainable textiles. By integrating advanced biomechanical research into our production, we ensure every product is scientifically superior.
The Lifestyle Digital Engine: We are currently building a high-performance team to manage our online presence. We use AI-driven traffic management and algorithmic merchandising to represent our brands on the digital platforms including 3rd-party platforms like Amazon, Rakuten, and Tmall.
Trilingual Operations: Our multicultural team (fluent in Japanese, English, and Chinese) manages complex P&L, supply chains, and online customer experiences across borders.
Culture of Ownership: We are a "Par-Excellence" organization. We value meticulousness and the courage to take on challenges.
As a new team member
At ATX Group, we have spent 30 years mastering the physical world for world-class footwear. However, the landscape for brand discovery is changing. In 2026, SEO is no longer enough. We are looking for a pioneer to lead our transition into the era of Search Generative Experience (SGE) and AI-driven discovery.
We need a strategist who can ensure our brands are the ones cited, recommended, and discovered by AI agents and next-gen search engines.
Your mission is to build the "Digital Growth Engine" for our Lifestyle Division. This is not just about keywords; it is about Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Brand Intelligence. To ensure the brand is consistently discoverable, citable, and authoritative across AI platforms and search environments.
Own the AI Search Frontier:
- Develop and execute strategies to maximize brand visibility on AI-native search platforms (ChatGPT Search, Perplexity, Gemini, etc.).
Architect Visual Discovery:
- Implement AI-driven visual search strategies to capture "high-intent" traffic from platforms like Pinterest Lens, Google Lens, and Instagram.
Algorithmic Merchandising:
- Work with our sales and marketing teams to automate product sorting and recommendations based on real-time AI trends.
Scale Content with Intelligence:
- Lead the "Human-in-the-loop" workflow to produce high-quality, high-ranking content using Generative AI tools.
Bridge the Region:
- Collaborate with our teams in Singapore, China, Hong Kong, and Tokyo to localize AI growth strategies for different search ecosystems.
You are the one with
The "Hybrid" Mindset:
- You know how make data meet growth
Tech-Fluent:
- You understand RAG (Retrieval-Augmented Generation), vector search, and how LLMs process brand information.
Experience:
- You have managed significant digital traffic or e-commerce growth, ideally in the fashion or lifestyle sector.
Passion for Innovation:
- You are excited by the challenge of taking a company with a deep manufacturing heritage and making it a digital leader.
Multicultural Communication:
- You thrive in an environment where Japanese precision meets Singaporean speed. (Bonus points if you are bilingual/trilingual).
Call or visit us if you are excited to learn more.
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What happens after you apply?
- ApplyClick "Want to Visit"
- Wait for a reply
- Set a date
- Meet up
Company info
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8 Eu Tong Sen Street #21-85 Singapore 059818