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Business Development Lead

Take PINC to the Next Level as our Business Development Lead!


PINC members

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  • An avid technopreneur with a fashion, technology and media background. Entrepreneurial by nature, since 15 she dabbled in various businesses ranging from web/game hosting, web/mobile design and development, her own fashion line, etc.

  • Edmund was a professional musician who bootstrapped his way to launching his own singles, which is available on platforms such as iTunes. As an entertainer, he is required to provide good performances and great customer relations to keep them coming back regularly.


  • Co-founded Inspireo, Francis works with business owners and co-founders to get started and create their digital products. He also helped identify gaps in their business processes and bridge them with digital solutions, allowing their business to scale further.

What we do

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PINC is a platform that inspires trends, one pinc at a time.

At PINC, we incentivise users to share their content on our platform, enabling them to "pinc" (tag) products from our catalogue on their images.

Gamifying the platform, we further reward our users with PINC points for interactions, e.g. tagging products, liking posts, commenting, clicking on links, etc.; which translates to higher income for our users.

In turn, brand owners gain more awareness from the product tagging, opening up more channels and higher potential sales.

Through data generated from the interactions and transactions on our platform, marketers and brand owners get to understand better our audiences' interest and shopping behaviour; as well as the ability to identify and quantify the influence of our content creators.

Powered by artificial intelligence (AI), our platform provides shoppers with user-generated content (UGC) personalised from their interaction, giving them inspiration and the means of more instant purchasing.

To encourage better content on PINC, our users can "gift" each other with virtual items, purchased with their PINC points.

Using the blockchain technology, we create a decentralised environment on a public ledger building more transparency and trust; ensuring that all interactions and transactions are legitimate and verifiable.

Why we do

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Let’s face a simple fact; today, most social media users do not get rewarded for generating content, period. Social media platforms that have a significant reliance on user-generated content (UGC) share an open secret: you are their revenue making machines, and you do it mostly for free (if not, you even pay for it).

Amongst the billions of content creators out there, when you share and interact on the different platforms, the platforms can exploit your content and data then cumulatively earn tens of billions of dollars in annual revenue from it. In return, average Joes like us get nothing invariably from the proceeds.

PINC endeavours to correct this imbalance and provide content generators like yourself, an opportunity to correct the unfairness.

1. Fuelling the economy for others
Content creators are exploiting the data they provide and content they create, sometimes even having to pay to be seen; but do not get remunerated.

2. Lack of monetisation
The bulk of the revenue generated platforms is heavily dependent on advertising. As a result, the current incentive model which drives the ecosystem is mainly centralised and dominated by either the platform or the paying advertisers, often at the expense of content creators and consumers.

3. Disproportionately favouring
When advertising or marketing budget is involved, more weight gets placed where broader audiences are present; giving little to no opportunities to the less favourite content creators.

4. Unjustified ROI
Given the unfavourable circumstances, to increase the value of a content creator's account, perceived value is often initiated by content creators to increase their opportunities for monetisation - "fake likes" and "fake following".

5. Difficulty in identifying a brand advocate
With the assessable, affordable and increase of "fake likes" and "fake following", data available becomes distorted and it makes determining right brand advocates more difficult.

6. Limited avenues for creators to showcase
Platforms like Facebook and Instagram favours the paid advertisers, neglecting the independent designers and artisans that have limited advertising budget, hence limiting their opportunity to be seen.

How we do

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1. Creators (e.g. users that post content)
Eventually, all our content creators will be able to gain income from the content they create, utilising the PINC platform.

2. Brands (e.g. brands like Chanel, Mango, H&M, etc.)
Brand owners will be better equipped to reach out to a laser-focused group of audience and build lasting loyalty.

3. Shoppers (e.g. people that view content and shop them)
Our system makes it easier for our users to get inspired and shop for items of their interest.

4. Analyst (e.g. marketers that need statistics and reports)
We empower analyst (brand owners, marketers, etc.) with facts and figures to generate more accurate reports and optimise their marketing efforts.

Seamlessly allowing each to interact with one another effortlessly.

1. Incentivised for content and interaction
Content creators can generate income when they create content on PINC; they gain more points when the content creators share products or services they believe into their trust network and a purchase occurs.

2. More monetisation
PINC opens up more means of monetisation on top of advertising alone. Be it content creators or consumers, when they create, shop, share and interact; they get rewarded for their information, efforts and time spent.

3. Incentivising and interacting
An environment that incentivises content creators from the beginning, motivating them to interact more while providing more genuine and quality content, enabling them to widen their "trust network" one "pinc" at a time.

4. Quantifying ROI
There are no better means to justify ROI than sales itself. Using "word of mouth marketing" and the power of "recommendations", a content creator’s true influence becomes apparent.

5. Transparency and ease in identifying the influence
Decentralisation provides more clarity for the platform, reducing the means of "fake likes" and "fake following"; creating an environment that’s truly authentic and verifiable.

6. More opportunities for creators to showcase
PINC favours the interactions, genuine and quality content over paid advertising; giving independent designers and artisans more opportunities for growth.


We’re looking for a brilliant BD Lead to lead our BD team here at PINC! We invite you to take on this opportunity of a lifetime with a high growth tech startup.

We are looking for an ambitious and energetic business development manager to help us expand our clientele. You will be at the front of the company and will have the dedication to create and apply an effective sales strategy.

The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.


- Develop a growth strategy focused both on financial gain and customer satisfaction.
- Conduct research to identify new markets and customer needs.
- Promote the company’s products/services addressing or predicting clients’ objectives.
- Prepare sales contracts ensuring adherence to law-established rules and guidelines.
- Provide trustworthy feedback and after-sales support.
- Build long-term relationships with new and existing customers.


- Proven sales track record and working experience as a business development executive/ manager or a relevant role.
- Experience in customer support is a plus.
- Proficiency in MS Office and CRM software (e.g. HubSpot).
- Proficiency in English and ideally in Mandarin.
- Communication and negotiation skills, ability to build rapport.
- BSc degree in business administration or relevant field; might consider diploma holders as well.

Think this sounds like you? Let’s meet today! Get to know us better by clicking ‘Want to Visit!'


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Our favourite word is "team"!

Love for product

<3 PINC, heart social.

Community engagement

Constant communication with our community.

Basic info
Looking for Business Development Lead
Job type Full-time
Company info
Founder Sabrina Wang, Francis Sim, Edmund Lee
Founded on March, 2018
Headcount 14 members
Industries IT (Internet/Mobile) / Apparel / Beauty / Cosmetics / Sanitary Goods

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