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Lead and execute the marketing strategy to enhance Tenity’s brand visibility and impact in APAC!
on 2025-02-05
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Lead and execute the marketing strategy to enhance Tenity’s brand visibility and impact in APAC!
Full-time
Full-time
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Finnley Lee
APAC Head of Operations and Delivery @ Tenity I Startup Ecosystem Builder I Startup Advisor and Angel Investor
Tenity's members
APAC Head of Operations and Delivery @ Tenity I Startup Ecosystem Builder I Startup Advisor and Angel Investor
What we do
Our story began back in 2015, when Tenity (formerly F10) was founded in the heart of the Swiss financial center Zurich. Since then, we have grown to four hubs and a global team across Europe and Asia.
We believe collaboration is the key to innovation. We bring together ambitious founders with leading corporations, forward-thinking investors, and passionate mentors – and together, we create an ecosystem that powers the future of finance.
Why we do
Our amazing team helps corporations make the most of open innovation, startups grow and succeed faster, and creates an environment where connections and collaboration can thrive.
How we do
Empower the tribe
We only succeed if our community thrives. And the community thrives on people from everywhere, with widely varied experiences, ideas, and backgrounds. Generosity is the glue that holds it all together. We are generous with our time, knowledge and contacts. We put our community first.
Sky’s the limit
We think like the startups we accelerate. Our ambitions are big; so are our ideas, and our expectations: We work hard to bring the best out of each other (and ourselves), giving freedom to shape, and bring new ideas. That also means taking responsibility to bring them to life.
No Bullshit
We work in an incredibly fast-moving space. We need to adapt and evolve – just like the entrepreneurs and innovators we serve. We say it how we see it, we take quick decisions, follow through with them, and we are clear in our expectations. That only works by trusting each other.
Curiosity is our rocket fuel
Having a kick-ass strategy is key, but execution is where the magic happens. We experiment and when mistakes happen, we know that’s just part of the game. If things don’t work, we are humble, ask for help, go fix it and move on.
As a new team member
Tenity is now entering a new growth phase - do you want to contribute to building a globally leading fintech innovation ecosystem and an early-stage investor by taking ownership and making a difference within the organisation?
Key Tasks & Responsibilities
1. Local & Regional Marketing Strategy
- Lead and execute the marketing strategy to enhance Tenity’s brand visibility and impact in Singapore and APAC.
- Localize European/global brand campaigns and initiatives to fit regional markets.
- Develop and implement regional-focused campaigns and initiatives.
- Manage Singapore and APAC-specific messaging to align with local market needs.
- Define local marketing KPIs to measure the success of campaigns and initiatives.
2. Campaign Delivery for Partner Programs
- Develop comprehensive communication plans for partner programs in the region.
- Coordinate with program managers and clients to ensure campaign success.
- Collaborate with the Tenity global team to create branding and visual assets as needed.
3. Collaboration & Coordination
- Work closely with the global marketing team to align regional strategies with global objectives and contribute to global marketing initiatives.
- Act as the primary contact for marketing activities in Singapore and APAC.
- Foster strong relationships with local ecosystem players, media, and partners.
- Actively manage and execute day-to-day marketing activities.
- Ensure high-quality and timely delivery of marketing assets.
Your Profile
1. Musts
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 3 years proven experience in marketing, with a strong focus on brand and regional campaign management.
- Exceptional communication and interpersonal skills.
- Experience localizing global marketing campaigns for regional audiences.
- Demonstrated ability to develop and execute regional marketing strategies.
- Strong project management skills and ability to handle multiple tasks simultaneously.
2. Nice add-ons
- Experience working in the tech or startup ecosystem.
- Established network within the APAC ecosystem and media.
- Familiarity with open innovation and fintech concepts.
- Fluency in English; knowledge of an additional APAC language is a plus.
What we value
- A self-starter who thrives in a fast-paced, tech-driven environment.
- A creative thinker with a keen eye for detail.
- A collaborative team player with a proactive approach.
- A marketing generalist who enjoys working on diverse tasks and projects.
What we offer
- A shared vision: We are a community-driven movement that believes the future of finance is shaped through collaboration. Making innovation work.
- Modern work culture: As a young and rapidly developing company, we allow employees to make decisions and help shape our success.
- Great people: Work with smart and dedicated people. Our team is diverse, collaborative, and tight-knit, with people from all walks of life.
- The best startups: Many Tenity Alumni are award-winning and raised substantial rounds from international investors. You will be working with them.
- A thriving ecosystem: You get to work with multiple international corporations and experts while expanding your network on any level.
Click "I'm Interested" to Make Innovation Work!
What we do
Our story began back in 2015, when Tenity (formerly F10) was founded in the heart of the Swiss financial center Zurich. Since then, we have grown to four hubs and a global team across Europe and Asia.
We believe collaboration is the key to innovation. We bring together ambitious founders with leading corporations, forward-thinking investors, and passionate mentors – and together, we create an ecosystem that powers the future of finance.
Why we do
Our amazing team helps corporations make the most of open innovation, startups grow and succeed faster, and creates an environment where connections and collaboration can thrive.
How we do
Empower the tribe
We only succeed if our community thrives. And the community thrives on people from everywhere, with widely varied experiences, ideas, and backgrounds. Generosity is the glue that holds it all together. We are generous with our time, knowledge and contacts. We put our community first.
Sky’s the limit
We think like the startups we accelerate. Our ambitions are big; so are our ideas, and our expectations: We work hard to bring the best out of each other (and ourselves), giving freedom to shape, and bring new ideas. That also means taking responsibility to bring them to life.
No Bullshit
We work in an incredibly fast-moving space. We need to adapt and evolve – just like the entrepreneurs and innovators we serve. We say it how we see it, we take quick decisions, follow through with them, and we are clear in our expectations. That only works by trusting each other.
Curiosity is our rocket fuel
Having a kick-ass strategy is key, but execution is where the magic happens. We experiment and when mistakes happen, we know that’s just part of the game. If things don’t work, we are humble, ask for help, go fix it and move on.
As a new team member
Tenity is now entering a new growth phase - do you want to contribute to building a globally leading fintech innovation ecosystem and an early-stage investor by taking ownership and making a difference within the organisation?
Key Tasks & Responsibilities
1. Local & Regional Marketing Strategy
- Lead and execute the marketing strategy to enhance Tenity’s brand visibility and impact in Singapore and APAC.
- Localize European/global brand campaigns and initiatives to fit regional markets.
- Develop and implement regional-focused campaigns and initiatives.
- Manage Singapore and APAC-specific messaging to align with local market needs.
- Define local marketing KPIs to measure the success of campaigns and initiatives.
2. Campaign Delivery for Partner Programs
- Develop comprehensive communication plans for partner programs in the region.
- Coordinate with program managers and clients to ensure campaign success.
- Collaborate with the Tenity global team to create branding and visual assets as needed.
3. Collaboration & Coordination
- Work closely with the global marketing team to align regional strategies with global objectives and contribute to global marketing initiatives.
- Act as the primary contact for marketing activities in Singapore and APAC.
- Foster strong relationships with local ecosystem players, media, and partners.
- Actively manage and execute day-to-day marketing activities.
- Ensure high-quality and timely delivery of marketing assets.
Your Profile
1. Musts
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 3 years proven experience in marketing, with a strong focus on brand and regional campaign management.
- Exceptional communication and interpersonal skills.
- Experience localizing global marketing campaigns for regional audiences.
- Demonstrated ability to develop and execute regional marketing strategies.
- Strong project management skills and ability to handle multiple tasks simultaneously.
2. Nice add-ons
- Experience working in the tech or startup ecosystem.
- Established network within the APAC ecosystem and media.
- Familiarity with open innovation and fintech concepts.
- Fluency in English; knowledge of an additional APAC language is a plus.
What we value
- A self-starter who thrives in a fast-paced, tech-driven environment.
- A creative thinker with a keen eye for detail.
- A collaborative team player with a proactive approach.
- A marketing generalist who enjoys working on diverse tasks and projects.
What we offer
- A shared vision: We are a community-driven movement that believes the future of finance is shaped through collaboration. Making innovation work.
- Modern work culture: As a young and rapidly developing company, we allow employees to make decisions and help shape our success.
- Great people: Work with smart and dedicated people. Our team is diverse, collaborative, and tight-knit, with people from all walks of life.
- The best startups: Many Tenity Alumni are award-winning and raised substantial rounds from international investors. You will be working with them.
- A thriving ecosystem: You get to work with multiple international corporations and experts while expanding your network on any level.
Click "I'm Interested" to Make Innovation Work!
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