[Background and History] In his 1996 New Year Message, then Prime Minister Goh Chok Tong highlighted the need for Singapore to become a gracious society by the 21st century. Considerate social behaviour supported by a strong economy and good government will make Singapore the best home for its people. In line with Mr Goh’s call to build a gracious society, the Singapore Kindness Movement, formed in 1997, aims to encourage Singaporeans to make a real commitment to gracious living through simple acts of kindness in their daily activities. --- We aspire to inspire graciousness one kind act at a time. By sparing a thought for the people around us, we hope each of us can be greater, create a more gracious society, and make life better for you and me.

It’s the little pieces that form the big picture. With every small act of kindness, we create a gracious society with proper social behaviour to make life better for everyone. So start, show and share kindness today. Kindness, Bring it on! [Our Vision] A kind and gracious Singapore. [Our Mission] To help build a gracious Singapore, the Singapore Kindness Movement aims to encourage the individual to internalise courtesy, kindness and consideration. [Our Mission Statement] To inspire graciousness through spontaneous acts of kindness, making life more pleasant for everyone. [Our Objectives] Encourage all Singaporeans to be kind and considerate. Create public awareness of acts of kindness. Influence and raise the standards of behaviour and responsibility.

At SKM, we keep our Team Kindness core-values of Synergy, Kinship and Mindset (SKM) in our hearts and minds, and in everything we do. Synergy is about teamwork. We are convinced that Together Each Achieves More (TEAM). Though we have our assigned sectors and each has a primary focus, we permit colleagues to call on one another to help in our respective tasks when there is a need. We make it a habit of asking each other, “How can I set you up for success?” Territorial mindset is actively discouraged. Kinship is about friendship. We consider the team our second family because we spend as much time at work as we do at home. We believe in building a bonding relationship where we learn to care for and share with one another. We multiply our joys and divide our sorrows. We know that when we enjoy working together and have fun achieving our collective passion, we gain a sense of well-being and become more productive. We look forward to work because we appreciate both the work and the people we work with. Mindset is about our attitudes and perspectives. We believe in a positive “can do” mentality. Two men look through the bars; one sees the mud, the other the stars. We want to be known as the optimistic star-gazers. Our perspective is bounded solely by how far we are prepared to dream and imagine. There are no insurmountable problems, only exciting challenges.

As the Manager, PR and Communications, you will provide operational implementation and support, as well as the strategic development of the positioning and key messaging of the Singapore Kindness Movement (SKM). Responsibilities · Formulates and executes effective PR and communication strategies to enhance the organisation's image · Creates strategic communications to manage and build relationships with media partners · Monitors media coverage and public sentiments to gauge the effectiveness of PR strategies · Uses analytics tools to assess the impact of communication efforts and makes data-driven adjustments · Works with the Deputy Director to drive the development and execution of effective communication strategies to create public awareness of acts of kindness, thereby influencing and raising the standards of behaviour and responsibility Qualifications · Degree in Public Relations, Media, Journalism, Mass Communications, Hospitality or other relevant fields with at least two years of relevant working experience · Good understanding of Singapore’s media landscape · Good understanding of digital marketing and social media best practices · Excellent written and verbal communication skills in English Click "I'm interested" to connect!