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We're on the lookout for a Marketing Manager to lead our talented marketing squad at Sunnystep!

Head of Marketing
Full-time

on 2024-02-05

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We're on the lookout for a Marketing Manager to lead our talented marketing squad at Sunnystep!

Full-time
Full-time

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Sheryl Elnar

Sunnystep's members

Sheryl Elnar Talent Acquisition and Strategy

What we do

"I started Sunnystep with a mission to help people move freely and happily, starting from the most comfortable walking shoes we can make." - Mao Ting, Founder Sunnystep was created in 2019 to help every body move freely and happily, starting with the most comfortable and stylish orthopaedic shoes. For our founder, Ting, a traumatic postpartum spine injury changed the way she walked, stood and sat forever. The excruciating pain she had to endure on a daily basis for years taught her what’s most important in life, a healthy body so that we can pursue the life we want, and love the people we love. Ting needed comfortable, supportive shoes, and the options out there did not meet her standards. Turning her pain into purpose, she decided to make her own shoes, diving deep into the world of anatomical and orthopaedic shoes, determined to make them as stylish as they are comfortable and supportive. At Sunnystep, our vision is a world who understands and experiences the life-changing magic of a good pair of shoes and gratitude for a healthy and mobile body.

Why we do

Sunnystep is an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

How we do

We listened to all the concerns about feet issues, and we acknowledged all the requests about comfort formulations from thousands of people in our community of shoe enthusiasts. Our community is not shy to let us know with over 2000 5-star reviews and counting. We exist to make the best, most comfortable shoes with high-quality, innovative materials. You will never have to sacrifice performance for comfort. Everything we make is certified vegan and planet-friendly, always. We work with responsible factories and suppliers in our goal to support climate change. We have set a manufacturing climate target of 30% reduction in manufacturing emissions by 2030 to meet the goals of the Paris Agreement. All our uppers are certified Global Recycled Standard using a >90% recycled mix of manmade and natural materials.

As a new team member

Exciting news! We are on a growing journey and building a stellar team! Are you a marketing wizard with a flair for creativity? Do you dream in hashtags, and your love for branding is unmatched? Well, buckle up, because we're on the lookout for a Marketing Manager to lead our talented marketing squad. Why should you be part of Sunnystep’s success? We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better. We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionise the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet. As Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies and driving brand awareness and revenue growth. This role will play a crucial role in shaping the marketing vision for the retail business and ensuring alignment with overall business goals. You will: - Generate demand, create strategic brand messaging, and manage the entire customer lifecycle - Test and optimize all online and offline demand channels through digital marketing, partnerships, PR, Media - Manage content marketing by sourcing and working with a group of designers, writers, photographers and videographers - Own the strategy roadmap, lead and drive high performance of SEO, SEM, Performance Marketing, Content Creation, and PR - Lead the team to constantly optimize the performance of marketing campaigns to lower customer acquisition cost, improve the retention rate of consumers, and increase lead conversions across different channels and audience segments - Lead performance marketing from end to end, drive growth through targeting, ad campaign setting, and measurement of key metrics like ROAS - Drive brand content and delivery to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. - Analyse and track the effectiveness and impact of marketing campaigns. - Oversee marketing budget to optimize for ROI and ROAS - Work closely with the PR agency for media pitches and news coverage We would want to speak with you if you have: - A start-up / growth scale-up mindset, flexible, and open to adapt to changing requirements when needed; roll-up-your-sleeves mindset - At least 5 years of hands-on experience in managing a marketing team, and good track record in growing brand awareness and optimizing marketing spend - Expert level of understanding of all paid channels - Passionate about consumer products that impact people’s lives - Have a deep understanding of brand strategy and consumer insights - Strong critical-thinking and problem-solving skills - Able to work under stress and thrive in a fast-paced environment Based in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities. We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align to your experience and expertise, click "I'm interested" to connect!

What we do

"I started Sunnystep with a mission to help people move freely and happily, starting from the most comfortable walking shoes we can make." - Mao Ting, Founder Sunnystep was created in 2019 to help every body move freely and happily, starting with the most comfortable and stylish orthopaedic shoes. For our founder, Ting, a traumatic postpartum spine injury changed the way she walked, stood and sat forever. The excruciating pain she had to endure on a daily basis for years taught her what’s most important in life, a healthy body so that we can pursue the life we want, and love the people we love. Ting needed comfortable, supportive shoes, and the options out there did not meet her standards. Turning her pain into purpose, she decided to make her own shoes, diving deep into the world of anatomical and orthopaedic shoes, determined to make them as stylish as they are comfortable and supportive. At Sunnystep, our vision is a world who understands and experiences the life-changing magic of a good pair of shoes and gratitude for a healthy and mobile body.

Why we do

Sunnystep is an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

How we do

We listened to all the concerns about feet issues, and we acknowledged all the requests about comfort formulations from thousands of people in our community of shoe enthusiasts. Our community is not shy to let us know with over 2000 5-star reviews and counting. We exist to make the best, most comfortable shoes with high-quality, innovative materials. You will never have to sacrifice performance for comfort. Everything we make is certified vegan and planet-friendly, always. We work with responsible factories and suppliers in our goal to support climate change. We have set a manufacturing climate target of 30% reduction in manufacturing emissions by 2030 to meet the goals of the Paris Agreement. All our uppers are certified Global Recycled Standard using a >90% recycled mix of manmade and natural materials.

As a new team member

Exciting news! We are on a growing journey and building a stellar team! Are you a marketing wizard with a flair for creativity? Do you dream in hashtags, and your love for branding is unmatched? Well, buckle up, because we're on the lookout for a Marketing Manager to lead our talented marketing squad. Why should you be part of Sunnystep’s success? We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better. We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionise the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet. As Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies and driving brand awareness and revenue growth. This role will play a crucial role in shaping the marketing vision for the retail business and ensuring alignment with overall business goals. You will: - Generate demand, create strategic brand messaging, and manage the entire customer lifecycle - Test and optimize all online and offline demand channels through digital marketing, partnerships, PR, Media - Manage content marketing by sourcing and working with a group of designers, writers, photographers and videographers - Own the strategy roadmap, lead and drive high performance of SEO, SEM, Performance Marketing, Content Creation, and PR - Lead the team to constantly optimize the performance of marketing campaigns to lower customer acquisition cost, improve the retention rate of consumers, and increase lead conversions across different channels and audience segments - Lead performance marketing from end to end, drive growth through targeting, ad campaign setting, and measurement of key metrics like ROAS - Drive brand content and delivery to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. - Analyse and track the effectiveness and impact of marketing campaigns. - Oversee marketing budget to optimize for ROI and ROAS - Work closely with the PR agency for media pitches and news coverage We would want to speak with you if you have: - A start-up / growth scale-up mindset, flexible, and open to adapt to changing requirements when needed; roll-up-your-sleeves mindset - At least 5 years of hands-on experience in managing a marketing team, and good track record in growing brand awareness and optimizing marketing spend - Expert level of understanding of all paid channels - Passionate about consumer products that impact people’s lives - Have a deep understanding of brand strategy and consumer insights - Strong critical-thinking and problem-solving skills - Able to work under stress and thrive in a fast-paced environment Based in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities. We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align to your experience and expertise, click "I'm interested" to connect!
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    Company info

    Founded on 02/2019

    Singapore