Job Description
- Plan, develop and execute all marketing or digital marketing strategies, including SEO/SEM, marketing database, email, social media, display advertising campaigns, and branding, And design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure efficient execution of plans (includes the creation of marketing materials)
- Collaborate with external partners and vendors
- Evaluate Customer research, competitors, market conditions/ trends
- Devise strategies to drive APP download via various channels and media and build up Live Streaming as a channel for customer acquisition
- Train and Monitor marketing team members’ performance
- Establish KPIs and incentives for marketing subordinate
- Liaise and work closely with the sales team to ensure high conversion and retention rates
- Design Promotional Campaigns both online and offline promotions
- Evaluate emerging technologies and provide thought leadership and perspective
QUALIFICATIONS
- Degree/Master Degrees in marketing, business marketing, digital marketing, or other related fields
- Familiarity with the various marketing channels in Thailand is a MUST
- Proven working experience in online digital marketing, direct marketing leading and managing SEO/SEM, digital marketing, marketing database, email, social media, and/or display advertising campaigns in industry Online Sports Gaming, Forex, BPO
- Experiences in using AI tools according to marketing trends.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Track record with a Company in online gaming / a similar industry is a big plus
- Strong analytical skills and data-driven thinking
- Self-motivation and self-discipline as an independent remote employee
- Highly developed presentation, negotiation, and relationship development skills