Have you ever noticed how consumers are being tired of interruptive advertisements? Did you ever think that there should be a more creative way to get people interested in a product? We from Ksubaka did! That's why we decided to create a way for companies to interact with customers using the very simple language of games. Ksubaka creates gamified interactive advertising campaigns for consumers when they are in a decision making environment. We uniquely use the power of play to allow consumers to explore and learn brand stories - working on memory structures to increase brand recall, grow brand equity and boost sales. Instead of putting advertisements in places where it interrupts or even annoys the consumer, we placed playSpots - highly designed touch screens - in retail areas like shopping malls and supermarkets. They display a game that includes the branding message of our customers, followed e.g. by a CTA to sign up for a discount program. Consumers can walk up to these playSpots and get a moment of joy from these short and delightful interactive experiences. We have created a powerful new media space in retail environments in Asia and expanding globally.

It all began with the idea to make advertisement worthwhile for the consumer, and the believe in the power of play. Julian, the founder of Ksubaka, had just overseen a massive growth of Take-Two Interactive in Asia (owner of Rockstar Games and Grand Theft Auto) and was troubled with the lack of ROI on advertising spend. He felt there should be a better and more effective way to reach consumers at the moment that mattered. He partnered with his brother Giles, a successful entrepreneur who had been leading innovation at Orange and a pioneer in mobile gaming. Together they built a world class team for developing a breakthrough platform to remotely manage and monitor tablets and provision gamified apps over the air. And their idea worked! 82% or the consumers that interacted with the playSpots stayed for more than 1 minute, which lead to a 2.4x increase in sales for the brand advertised. The consumers where delighted, as were Ksubakas clients. Today, each one of our playSpots attracts hundreds of shoppers a day and Ksubaka creates on average 100,000 moments of joy annually in every store where it is deployed.

At Ksubaka we pride ourselves on the vast diversity of origin and background among our teams, we may only have offices in two countries but Ksubakians are from all over the world! Ksubaka is a place where you can really be yourself, where we will help you grow your career and make sure you maintain a healthy and fulfilling work-life balance. You will be working with like-minded individuals who take pride in their work and who will make sure you are equipped to fulfil your job.

Job Brief You will be part of Ksubaka’s Campaign team in Singapore, ensuring that our games and applications run perfectly well (we do mean “perfectly”) and get your seal of approval before they are launched on our network of connected tablets. You will work closely with software developers, producers, designers and external studios in an Agile environment to perform mostly manual Web and Mobile testing. Responsibilities.  You will:  • Work with the Production team to identify test requirements for each application • Cooperate in the definition of User Acceptance criteria (using BDD) • Create and maintain test scenarios, for success but also edge cases • Perform manual tests on the Ksubaka applications (functional and non-functional tests; exploratory tests) and sometimes on browser-based applications • Report clearly and timely to the production team on issues found • Communicate clearly within the production team on QA status of the various releases Requirements.  You have:  • Experience in web and mobile testing, ideally 3 years in a QA capacity • A logical mind, able to clearly formulate success/failure scenarios • The endurance to carry out tests until all possible scenarios are exhausted • Excellent attention to detail, with the ability to recognise the relative importance of software issues and to prioritise work effectively • The intellectual curiosity to go and explore what “looks weird” • Experience writing clear test scenarios, understanding of BDD is a strong plus • Experience with project management tools such as JIRA or Trello • Experience with content management systems and generally comfortable working with proprietary tools, • Experience working with Agile methodologies • Ability to read and write Mandarin Chinese as many of our campaign experiences are in Mandarin • Experience working in international and technology-driven environments Personality Profile. You are: • Thorough and logical, above all • Meticulous and systematic • Eager to learn and share your knowledge • A team player, you make team more efficient, enjoyable • Keen on diversity (international company) • Pro-active, looking for pragmatic solutions, not winning arguments • Pedagogical, enjoys training others