Watches By SJX was founded in 2011 by Su Jia Xian, better known by his initials SJX. He wrote his first watch review online in March 1998 and is now one of Asia’s leading watch experts, SJX has been involved in the watch industry for over 15 years, having gotten his start as a watch journalist. SJX current contributes to over a dozen publications in Asia, including Singapore, Hong Kong, China and Japan.