Responsibilities:
● Develop and implement marketing plans to drive awareness, customer acquisition, growth and retention, and ultimately to achieve marketing KPIs such as user base growth, conversation rate etc
● Plan 360 marketing campaigns and branding strategies, to grow top of mind and brand awareness in all markets
● Oversee and grow marketing team department, constantly identify/optimise revenue streams, partnership and media opportunities
● Planning and execution of communications and media actions on all channels, including online and social media together with team
● Ideate and strategise engaging contents on all social channels– Instagram, TikTok, Telegram etc.
● Planning and execution of optimisation of brand marketing channels including e-commerce platforms and ambassador programmes.
● Monitoring and tracking digital platforms statistics to be utilised as strategies for marketing campaigns and promotional efforts.
● Manage the brand pillars and plan community efforts ensuring it is consistent across markets and relevant for our target audience
● Improve the look and feel of the brand, creating stronger brand recall and elevating customers’ experience
● Optimise customer experience and manage feedbacks on multiple platforms
● Plan media & PR strategies for brand milestones such as store openings and collaborations
Essential Skills/Qualities:
● Confident and Effective Communicator– articulate expressing thoughts effectively verbally or visually.
● Resourceful with a great sense of initiative to present options and solutions.
● Creative– Understands design and able to conceptualise ideas.
● Having a critical eye to identify opportunities for improvement and provide creative solutions.
● Inquisitive and Informed– always keen to understand more and staying informed with the latest developments within the brand.
● Time-management– able to manage timeline, ensuring team is always updated and on-track
● Optimistic and sociable– able to drive excitement with every marketing effort and effectively communicate upcoming projects during networking sessions/meetings.
● Always up to date with pop culture, current affairs, market and social media trends.
● Proficient in Basic Adobe(Illustrator, Photoshop) & G Suites.
● Proficient in Social Media tools, Digital and Influencer Marketing.
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