"Dear" is a brand created to solve women's specific problems, frustrations and concerns.
The color of the corporate color is pale pink.
This is a color that reflects Japanese "kawaii" culture.
The motif of the logo is the moon, and if you look closely at each part, you will find the full moon, the crescent moon, and the new moon.
I used a serif for typography because it required a minimum sense of luxury.
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