Boxer Cake is a semi-self-service shop providing traditional Chinese cooked wheaten food. Founded in 1982, the shop has been open in Shandong, Taiwan and now in Shenzhen. The only thing that keeps unchanged is our passion and persistence to traditional handcraft and the noodle making tool (a rolling pin) that has been handed down from generation to generation. Boxer Cake expects to keep our love for cooked wheaten food and allow traditional snacks to return to the modern time and keep carrying on. Therefore, the brand image design is well-reasoned by taking elements like the rolling pin and hands. It is expected to invigorate the new understanding of cooked wheaten food by using the folk strength.