David Sorrenti, a DJ who has travelled to clubs all over the world has decided to start an audio shop in California. We develop a Brand Identity that shows the principles and beliefs of David in finding the right audio gadget for the needs of a customer. His idea of curating consists of finding only quality products he deems fit to be sold so that people can get the best listening experience they have to offer. Every product has its own strengths and weaknesses as well as specific genres it is best suited to listen with. To bring his idea to life in the store, we wanted to let his customers experience that they know what they are buying into and judge themselves what is the best fit for them.