HKSTP Soft Landing Centre
We were asked by the Hong Kong Science and Technology Parks Cooperation to design promotional material for the launch of the Soft Landing Centre. The SLC provides emerging electronic and biotechnology start-ups a safe haven of support and business development advice during their formative years.
The response was to create an adaptable promotional identity and language that can develop and evolve across media, from print and advertisement through to online mail outs. This was executed through the use of the SLC logotype and illustrations of iconic skyscraper from around the world, which are based on the modular line based design of printed circuit boards.