Earth Hour 60+ App
The challenge was to convert the once-a-year activity of Earth Hour, to a series of everyday activities for the good of the planet. So we created the 60+ app. A simple idea that encouraged users to go beyond the hour, by doing simple tasks that only took up a small portion of their time.
They could clock every task into their phone, in order to gain badges, and share their efforts with friends. The app was a success, as more than 100,000 actions were tracked using the app, and it was featured as one of Apple's recommended apps for Earth Day.