TAG HEUER Art Helmet Design Contest
TAG Heuer Art Helmet Contest is a collaboration between TAG Heuer and LASALLE College of the Arts for F1 Singapore Night Race 2015. We're given a brief to design a racing helmet especially for Jenson Button with the theme: Don't Crack under Pressure.
Together with my partner, Widya, we teamed up and designed this helmet. Our inspiration came from the branding of the Tag Heuer F1 Watch series that is dominated with colour black and grey. We also incorporated the theme of F1 Singapore Night race; the highlight colour of bright orange
gives the feeling of speed and hype that is happening.