Best taken before death of boredom.
MADical TRICKment is a conceptual retail counter that explores on the simple principles to happiness which are often overlooked. A peculiar mock-clinic is designed to unfold the impulse of maintaining a positive and happy mindset, rather than taking stressful medication.
Why we use “doctor” identity?
We will sell items that look like clinical tools on the outside, which are actually filled with comfort food that can cheer people up such as snacks or candies. The reason why we chose to work on this idea is because we would like to express our POV where we think that maintaining a cheerful mood is actually the key to a happy life，instead of consuming medicine all the time.
FOLIO FEST 2016
BEHIND THE SCENE