Dongdasong tea (동다송)
Dongdasong is a project of an traditional tea brand from Korea. The name brand was named after a famous song of Korea - DONGDASONG The design of logo is combination of 4 rules : Wa- Kei- Sei- Jaku (Harmony- Respect- Purity- Tranquility) .
It suggested Korean Buddhist 4 virtues : reverence, peacefulness, pure minded and silent. The last symbol (the fifth) makes the connection and interference with nature.It's synonym with consciousness , relaxation and calm. With the challenged design between tradition and modern, I want to bring a new look between traditional historty and modern culture for who enjoy tea. Simply, not too fussy and restrained. Hoping that make the fusion symbolize for the beautiful uniqueness in the way Korean enjoy tea, I combined the logo with green tea leafs to make the Pattern.
Project Type | Concept