CCA Korean Alumni group exhibition branding
Five Senses : The Oh MomentsExhibition branding
California College of the Arts Korean Alumni Association has been holdng its annual group exhibition every April since 2013. This year 2015's theme was "Five Senses : The Oh Moments," a pun referring to the sound of number 5 in Korean, pronounced as "oh." As a designer in charge of this year's exhibition collateral design including poster, web assets (Instagram image and Facebook event page image) and an accordion-format leaflet, I created a graphic motif system based on five geometric modules, each of which symbolizes one of the five senses. The pattern as a group of such modules implies the "oh" moments perceived via five senses.