ENO - Juicy Burgers

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ABOUT

Ogilvy & Mather Malaysia 2014 ENO - You’re not eating what you think you’re eating People don’t actually think much about what they are actually eating and the indigestion it may cause.We wanted to open their eyes to the truth. To do this, we created a large mock up of a burger and placedthe actual ingredients used to manufacture processed foods like these burger patties. They included animal intestines, heart, brains, kidneys, and some rather unappetizing parts. We meticulously assembled them,part by part, to look like real burgers Awards Won:Kancils 2014Merit - Press, SingleMerit - Poster, SingleMerit - Press, CampaignMerit - Poster, Campaign 

Ogilvy & Mather Malaysia 2014
 
ENO - You’re not eating what you think you’re eating
 
People don’t actually think much about what they are actually eating and the indigestion it may cause.
We wanted to open their eyes to the truth. To do this, we created a large mock up of a burger and placed
the actual ingredients used to manufacture processed foods like these burger patties. They included animal intestines, heart, brains, kidneys, and some rather unappetizing parts. We meticulously assembled them,
part by part, to look like real burgers
 

Awards Won:Kancils 2014
Merit - Press, Single
Merit - Poster, SingleMerit - Press, CampaignMerit - Poster, Campaign

 

CREDITS

Creator

Gavin Simpson

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