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What we do

Spikes Asia celebrates inspiring Asia-Pacific creativity in advertising and marketing. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific. Spikes Asia is the region’s leading event for the creative community. It offers a spectacular celebration of creativity in marketing and communications, from forward-thinking content sessions by the industry's most influential figures to superb networking opportunities, training and exhibitions of the region's best creative work. The Awards are Asia Pacific's top award for excellence in creative marketing & communications, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured and they are continually honed and redefined to ensure they reflect current trends in creative marketing & communications.

Why we do

The Festival offers an engaging programme of seminars and workshops focusing on creativity and learning. In addition, there are exhibitions of creative work from Asia, evening networking events and the exciting Spikes Asia Awards Ceremony which celebrates and rewards creative excellence in communications. The Festival concludes with the Spikes Asia Awards which are the region’s oldest and most prestigious awards for creative advertising. They reward the best entries in Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile and PR. The entries are judged by leading international and regional creatives in Singapore during the week of the Festival

How we do

While celebrating and highlighting the creativity of ground breaking work remains at the heart of Spikes Asia, measurable impact has become a key indicator in determining the success of a piece of work. We believe that when creativity is effective and effective work is creative, it has the power to positively impact people, brands and the world.