What we do

If you don’t know where to start with the Sustainable Development Goals, start with women and girls. Everything else will fall into place’ said UN Women head Phumzile Mlambo-Ngcuka
Ethical Effort is a community of ethical/eco/cruelty-free beauty lovers that supports fair trade, global farmers.
Ethical Effort is the online destination for skin care products that make a positive impact to people, animals and the environment. Our goal is to bring ethical, cruelty-free and unique products from all around the globe to create a sustainable cycle of women empowerment and happiness. Ethical Effort is also a platform where creators can showcase their products to a larger audience. We curate skin care products that are healthy and safe for use from partners we trust who carefully select the source of the ingredients that go into the product making, support communities and create meaningful relationships around us. If you are a brand who does good and wants to make a difference, join us!

Why we do

Our mission is to inspire people to become the best version of themselves. We believe that effective and safe beauty products can be affordable, kind to its makers, the environment, and to animals. If you are a brand that does good, or a person who wants to help disadvantaged women, join our parade!!

How we do

We like to dream big and see the world not as what it is, but what it could be. * Our objectives are: 1. To encourage consumers to buy sustainable products in skin care. 2. To use products and special offers to raise awareness of sustainability and give practical examples of sustainable development. 3. To highlight good examples of local sustainable development initiatives. 4. To give publicity to the partners (retailers) in the media. * Our principles: - Stay Curious Creativity is rooted in curiosity. We look out for innovative products and solutions that inspire with beautiful, modern design and multi-cultural inspirations. - Sustain life Make decisions that last longer that we will. We have a keen sense of responsibility to other people, and our planet. - Work smart Efficiency and productivity is the way to go. Channel your energy into people and things that matter. Build trust Keep it real by creating authentic, mutually beneficial relationships with our clients and customers. Be true to people and have integrity. - Have fun! We live in the moment and inspire each other to become a better version of themselves just because they want to be.