SOLAIRE RESORT & CASINO YEAR END COUNTDOWN WITH REGIONAL CELEBS & PRESSES
CREATION & EXECUTION
Solaire, with their primary offering as a world class casino, wanted to elevate their image into that of a world class resort. ELPIS suggested using a targeted PR approach and brought an international press entourage to their year end countdown party. With the press treated to Solaire signature 5-star experience, the resulting PR coverage garnered from this exercise saw Solaire achieving their objective.